Keystone Tasmania partnered with The20 Hobart to create a distinctive platform aimed at empowering women to explore the diverse job opportunities in Tasmanian Building and Construction. The website features inspiring stories and videos of women in the industry, along with an option to schedule one-on-one chats. The accompanying campaign, featuring women emerging from the shadows with the powerful message, “A woman’s place is anywhere she wants it to be,” was promoted across television, radio, and print media to drive traffic to the website.